Last updated: 27/10/2025

1. Who we are
   This Cookie Policy explains how Magic Christmas (“we”, “us”, “our”) uses cookies and similar technologies on our website magicchristmas.ie. It supplements our Privacy Policy, which you can read here: https://magicchristmas.ie/cookie-policy/

Legal entity: BMP Distribution Limited
Contact: info@magicchristmas.ie
Registered in Ireland.

2. What are cookies
   Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, analyze site usage, and, with your consent, support marketing and personalization. We also use similar technologies such as local storage and pixels.

3. How we use cookies
   We group cookies into the following categories:

• Strictly necessary: Required for core site functionality, security, and your shopping session (e.g., keeping items in cart, checkout).
• Functional (preferences): Improve your experience and remember your choices.
• Analytics (statistics): Help us understand how the website is used so we can improve it.
• Marketing (advertising): Used to deliver and measure relevant advertising and to limit how often you see an ad.

Strictly necessary cookies are always active. Analytics and marketing cookies are used only with your consent.

4. Consent and Google Consent Mode v2
   We use a consent banner to collect your preferences. You can:

• Accept all cookies
• Reject non-essential cookies
• Manage preferences by category

We implement Google Consent Mode v2. Before consent, Google receives limited, cookieless pings; analytics and advertising cookies are not set. After you consent to the respective categories, GA4/Google Ads tags may become active according to your choices. Signals:

• analytics_storage (Analytics)
• ad_storage, ad_user_data, ad_personalization (Marketing/Ads)

5. Cookies and similar technologies we use
   Note: the exact cookies may vary as we update our tools. Typical examples on an e‑commerce WordPress site include:

A) Strictly necessary (always active)

• WordPress/WooCommerce session cookies (e.g., wp_, woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_): Maintain shopping cart and session; first-party; session to up to 2 days.
• Security/performance cookies (e.g., for load balancing or anti-fraud if used): Purpose — ensure availability and security; first-party/third-party; session to 12 months.

B) Functional (preferences)

• Preference cookies (e.g., remembering store view, currency, or UI choices if applicable): Improve user experience; first-party; duration varies.

C) Analytics (statistics) — only with consent

• Google Analytics 4 (e.g., _ga, ga*, _gid): Measure traffic and usage; provider: Google LLC; first-party; typical duration: up to 13 months.
• Cookieless pings operate pre-consent via Consent Mode; full cookies set only after “Analytics” consent.

D) Marketing (advertising) — only with consent

• Google Ads/DoubleClick (e.g., IDE, ANID, NID): Ad delivery and measurement, remarketing; provider: Google LLC; third-party; typical duration: up to 13 months.
• YouTube embedded content (if video embeds are used): cookies such as YSC (session), VISITOR_INFO1_LIVE (~6–8 months), CONSENT; provider: Google LLC; category: Marketing/Functional depending on embed.
• Social media pixels (if installed in future, e.g., Meta Pixel): ad measurement/remarketing; third-party; duration varies.

If you add or remove services (e.g., chat widgets, A/B testing, heatmaps), please update this section accordingly.

6. Managing your cookie preferences

• You can change or withdraw your consent at any time by clicking “Cookie Settings” (link/button available in the site footer or banner).
• In the banner you will find “Accept all”, “Reject non-essential”, and granular controls by category.
• You can also manage or block cookies in your browser settings. Note that this may affect site functionality.

7. Third-party providers
   We may use third-party services that set cookies when enabled (e.g., Google GA4, Google Ads, YouTube). These providers may process data outside the EEA under appropriate safeguards. For details on how Google uses information, see policies.google.com/privacy.

8. Retention
   Cookie lifetimes vary by purpose. Session cookies expire when you close your browser; persistent cookies typically last from a few days up to 13 months (or longer where permitted and disclosed by the provider).

9. Updates to this policy
   We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will indicate the “Last updated” date at the top of this page.

10. Contact us
    If you have questions about this Cookie Policy, contact: info@magicchristmas.ie